L’influence marketing en vaut-il la peine en 2024 ? Découvrez les réponses.
You’ve seen hundreds of sponsored posts on your social media feeds, you’ve clicked a link in bio, and maybe even scrolled an Amazon storefront or two. Still, you wonder — « Is influencer marketing really worth the investment? » Short answer: Yes. Read on to learn about the ROI of influencer marketing, its price, and why you should make it a part of your strategy in 2024 — plus, three brands who saw their creator-led efforts pay off. ICYMI: Influencer marketing is on track to become a top marketing strategy for brands. And for good reason — the industry is expected to reach a value of $22.2B by 2025. So, teaming up with influencers in your niche provides the perfect opportunity to boost your bottom line. Not convinced? Here are three brands who created successful influencer marketing campaigns (with the help of Mavrck) to inspire you…
La croissance fulgurante de l’influence marketing
Des chiffres à faire tourner la tête
…Influencer marketing campaign powered by Mavrck would be the perfect way to spread the word. The plan? Garner engagement using Gen Z creators who prioritize street style and individuality. And it worked — across Instagram and TikTok, the campaign drove a collective 927.6K impressions and 55.6K engagements, resulting in a 6% average engagement rate…
Exemples de campagnes réussies
- When Reebok teamed up with Zumiez to elevate their “Club C 85” shoe for the holiday season
- When retail clothing brand Express drove 168% ROI in sales via its enhanced ambassador program launch
- What do you get when you combine athlete-influencers and retailer Champs Sports?
La tarification : un défi à relever
Facteurs influençant les tarifs des influenceurs
The influencer marketing industry is still fairly new — so there’s unfortunately no universal one-size-fits-all pricing rule. This means rates fluctuate based on an influencer’s engagement rate, the length of the agreement, and the type of content you’re looking for…
Conseils pour une négociation réussie
- Read our Creator Rates Report to learn first-hand what creators look for from brands
Les KPI incontournables de l’influence marketing
Mesurer le succès de vos campagnes
…Conversions: “Share unique promo codes, affiliate links, and UTM links with your influencer partners to track their clicks (and conversions)…”
L’importance du Retour sur Investissement (ROI)
Simply put, your influencer marketing ROI determines whether your campaign is profitable or not — the higher profitability, the more successful the campaign…
Conclusion : L’avenir radieux de l’influence marketing
And there it is — all the proof you need to go all-in on influencer marketing in 2024. Whether you’re reevaluating your marketing efforts or dipping your toes into influencer marketing for the first time — we can’t wait to see your next campaign. Book a demo with Mavrck to optimize your influencer marketing strategy and boost your ROI, today. Partner with top influencers, manage campaigns, and streamline reporting…
FAQ
Q: Do I need a big budget for influencer marketing?
A: No, there are influencers available for different budget ranges. It’s about finding the right fit for your brand.
Q: How can I measure the success of an influencer marketing campaign?
A: You can measure success through KPIs such as conversions, brand lift, engagement, and quality of content.
